Abu Dhabi's New Urban Hub
Over the past several years, research on the UAE retail sector has presented facts and figures on market size, demographics and spending habits – and much of this research has focused on shoppers based in Dubai. Gulf Related understands that Abu Dhabi’s consumers have their own set of needs and that understanding these needs goes beyond data collection. Our research focuses on Abu Dhabi’s community and explores the sentiment and emotion that shapes consumers’ decisions on where they shop and dine and why, what they want and expect from their entertainment and leisure options and what they think is missing.
The research was conducted by Brunswick Insight and took place in late 2016 across four phases:
- Internal interviews drawing out the institutional knowledge of Gulf Related’s industry experts
- In depth interviews and an online survey with existing retailers in The Galleria
- 12 consumer focus groups segmented by nationality and demographics
- Survey of 840 Abu Dhabi consumers
To discover more, please click the report on the right.