VOX cinemas to bring IMAX with Laser

- Abu Dhabi, 08 Sep 2016

• Lease agreement between Gulf Related and Majid Al Futtaim Cinemas brings flagship 21 screen multiplex cinema to Al Maryah Central
• Set within Al Maryah Central’s vibrant urban lifestyle center, offering premium retail, dining and entertainment experiences
• VOX 1,700 seat facility to include IMAX with Laser, 4DX, dedicated children’s theater VOX KIDS, VIP cinema and exclusive Michelin Star dining experience THEATRE by Rhodes

Abu Dhabi, 08 September 2016: Al Maryah Central, the 2.8 million-square-foot mixed-use development from Gulf Related, has secured a landmark leasing deal with Majid Al Futtaim Cinemas to bring a flagship multiplex of the UAE’s most successful entertainment brand, VOX Cinemas, to the new urban center of Abu Dhabi.

The 21 screen, 1,700 seat VOX multiplex will be set in the heart of Al Maryah Central’s premium lifestyle and entertainment offering, joining already confirmed flagship tenants such as iconic department stores Bloomingdale’s and the first Macy’s department store outside the USA.

Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas, said: “We are very excited about the fantastic developments taking shape on Al Maryah Island, and are delighted to be part of Al Maryah Central’s full service lifestyle offering, playing such a prominent role in the future of entertainment in Abu Dhabi. We are confident that this new VOX entertainment experience will allow us to continue meeting our vision of creating great moments for everyone every day.”

The 91,000 square-feet VOX at Al Maryah Central will present seven distinctive ways to watch the latest movies, with VOX’s popular screen options including IMAX with Laser with 12 channel immersive sound, 4DX, the exclusive dining experience THEATRE by Rhodes, a collaboration with Michelin Star chef Gary Rhodes, as well as a new VOX Kids concept and VIP Cinema experience.

The entertainment experience will be enhanced by the latest cinema technology, including Dolby Atmos sound technology and 100% digital imagery for the crispest, brightest visuals on screen.

Ken Himmel, Co-Managing Partner, Gulf Related and President and Chief Executive Officer, Related Urban, said: “Given its incredible variety of entertainment, shopping and dining experiences, Al Maryah Central will become the place to be in Abu Dhabi. Our partnership with Majid Al Futtaim Cinemas brings a world-class film experience to the development and fits perfectly within our plan for a unique, vibrant urban lifestyle center for Abu Dhabi. Our focus for Al Maryah Central is to provide unparalleled lifestyle options by developing an integrated community of the best brands in retail, F&B and entertainment, with all elements – including VOX Cinemas, The Galleria, Macy’s, Bloomingdale’s and the rest of Al Maryah Island – easily connected via air-conditioned walkways as well as open parks and grassy areas.”

Al Maryah Central includes a cosmopolitan mix of retail, dining and entertainment and is the anchor mall on Abu Dhabi’s new, 14 million-square-foot central business district, Al Maryah Island; a fully connected site with air-conditioned access to The Galleria, Abu Dhabi Global Market Square, Rosewood Abu Dhabi, Four Seasons Abu Dhabi and the Cleveland Clinic Abu Dhabi.


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